⚖️ Digital Paid Media Manager

📍 Location: Swindon (Hybrid – 3 days/week in office)
👤 Reporting to: Digital Manager

About Us

The CFO Centre is the UK and global leader in part-time Finance Director services, supporting ambitious mid-tier businesses (£2m–£50m turnover) with strategic financial expertise. Operating across 18 countries, we’re driven by a mission to deliver Time, Money, and Peace of Mind to our clients.

Our culture is collegiate, commercial, and growth-focused, we invest in our people and empower them to make a real impact.

The Opportunity

We are seeking a Digital Paid Media Manager with B2B digital marketing experience to lead the strategy, execution, and optimisation of paid media campaigns across global digital channels. This role is pivotal to delivering high-quality leads, enabling revenue growth, and delivering measurable ROI through innovative and data-driven advertising.

Key Responsibilities

Strategy & Planning

• Develop and implement B2B-focussed paid media strategies aligned with commercial goals, growth targets, and lead generation KPI’s.

• Forecast budgets and allocate spend across channels for maximum ROI.

Campaign Management

• Manage performance campaigns across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.

• Oversee programmatic, display, and retargeting campaigns.

Optimisation & Performance

• Monitor towards paid media KPIs (CTR, CPC, CPA, ROAS) alongside B2B-specific KPI’s (CPL, CPD, CPW).

• Conduct A/B testing on creatives, audiences, and bidding strategies tailored to B2B buyer journeys.

Analytics & Reporting

• Use tools like Google Analytics and platform dashboards to track performance.

• Provide weekly/monthly reports with actionable insights.

Collaboration

• Work closely with content, design, and SEO teams to ensure cohesive messaging.

Compliance & Best Practices

• Stay updated on platform changes, privacy regulations (GDPR, CCPA), and industry trends.

Skills & Qualifications

• 3+ years of hands-on experience managing paid media campaigns (B2B lead generation preferred)

• Proven track record driving lead generation and pipeline‑impacting campaigns.

• Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.

• Strong analytical and data interpretation skills.

• Strong understanding of B2B funnels and how marketing contributes to revenue.

• Familiarity with marketing automation and CRM tools, Hubspot preferably.

• Excellent communication and project management skills.

Preferred

• Experience with global campaigns and multi-language targeting.

• Knowledge of programmatic advertising and DSPs.

• Google Ads and Meta certifications.

Why Join Us?

• Be part of a market-leading, global organisation

• Work in a supportive, high-performing team

• Enjoy a hybrid working model with flexibility

• Make a real impact in a fast-paced, entrepreneurial environment

• Access to professional development and career growth opportunities
  

Benefits

• Competitive Salary

• 25 Days Annual Leave, including Christmas shut down

• Hybrid working – 2 days working from home, 3 days in our office in Swindon

• Pension Contributions

• Cycle to Work Scheme

• Free on-site parking

Ready to Apply?

If you’re a motivated Paid Media professional looking to grow your career in-house and contribute to a business that values your expertise, we’d love to hear from you.

📧 Apply now or reach out for a confidential conversation.